The industry is buzzing around which designer is the one to watch this upcoming year. Here is our guide to the emerging talent who are on the cusp of making it big.
From indie upstarts to storied houses, these six fashion brands from around the globe are making major waves (and turning major heads on the runway). Brush up on their signature styles and famous fans — just in time for you to become one as well.
One to watch: Dree Hemingway for Sandro
Hemingway has that effortlessly understated, je ne sais quoi style that every girl covets so it’s no surprise that chic French label Sandro tapped the twenty-four-year-old model to create a capsule collection for spring. Inspired by her free-spirited beauty and American roots (great-grandpa is Ernest, mum is Mariel), the 10-piece offering fuses Sandro’s Parisian insouciance with Hemingway’s feminine, bohemian look, featuring linen t-shirts with Ikat prints and embroidery, floaty dresses, and dip-dyed denim cut-off shorts, as well as a range of accessories including silk patterned scarves and leather clutches. The collaboration coincides with the label’s US launch, but The Bay has scooped up the exclusive in Canada.
Celebrity style: Emerging fashion eccentrics
One to watch: Clover Canyon
Los Angeles-born Rozae Nichols designs clothing with her California roots in mind, embracing vivid colours and graphic prints in relaxed silhouettes. Launched in Fall 2011, the label features slouchy silk pants, loose tees and tomboy cool shirt dresses for spring, all hand-cut in LA and available at piggy-bank friendly prices.
One to watch: Piamita
Ever wanted to just roll out of bed and head off to work in your PJs? Then meet Piamita, the dreamy new line that makes loungewear dressing utterly chic. Launched in Spring 2011 by industry vets Cecilia de Sola, W Magazine’s market and accessories director Karla Martinez and production manager Luiza Leitao, the design trio take the look of traditional men’s pajama sets and infuse them with a feminine and luxuriously tailored twist. The result is a collection that is sexy and surprisingly sophisticated. And, with pajama dressing a major trend for resort (think Celine, Louis Vuitton and The Row), these pieces are begging to be paraded in the streets.
Keep reading for more designers and labels who are emerging as big players in the fashion industry, on the next page…
